In another recent update, Google even began highlighting text directly on the webpage you click on by adding a special URL parameter to that webpage.
GOOGLE FEATURED SNIPPETS UPDATE
However, while ranking for a featured snippet used to give you two organic listings on one SERP, a recent Google update deprived websites of that privilege, only giving them the featured snippet on a SERP. Historically, featured snippets have often been referred to as Google’s answer box or position 0 on a SERP. Google searches through endless pages in its index to find the best piece of content its algorithm feels will answer a user’s query and even highlights the text within the content to make answers visible to searchers. What Is a Featured Snippet?įeatured snippets are answers to user queries displayed at the top of a search engine result page (SERP). Read more for our step-by-step guide on optimizing for featured snippets and how this unique feature will benefit your business. In addition, featured snippets provide great insight into searchers’ habits and what your competitors are doing to satisfy user intent.
However, since Google doesn’t create much content itself, it relies on content creators like you to supply it with the best information it can provide to assist its users.īy optimizing your content to rank for a featured snippet, you will place your brand and its authority above the rest on any given search engine result page.
Users have come to rely on Google as an encyclopedia and library of knowledge and information. “Googling” something has become such a massive part of our vocabulary that some have argued that it has changed our cognition.
0 kommentar(er)
